Prague Playoffs in show jumping 2018, 2019, 2021, 2022, 2023 – Praha, O2 arena
Challenge
Slightly challenging… To ensure that Czech sports journalists and fans, who live primarily through football and ice hockey become lovers of show jumping, and, with their help, to attract the maximum number of fans to the largest Czech arena, the O2 arena in Prague.
Strategy
To establish a long-term cooperation with the media which can move people – intensive campaigns on TV Nova (broadcaster) and the Czech News Center especially on the web portal isport.cz. To build a profile on social networks – funny and surprising behind-the-scenes photos, emotions, breath-taking race photos… and again, emotions.
Result
Amazing crowds, an almost endless line at the autograph session, and most importantly, the fan attendance record! We attracted almost 40,000 spectators to the O2 arena for the Prague Playoffs 2023.
The biggest event of the World Series in show jumping Global Champions – called Global Champions Prague PlayOffs
PR and communication
- preparation of a communication plan and strategy
- arranging space in the media and guests according to the communication plan
- preparation and management of the press conference
- preparation and realization of the autograph session
Media operation
- managing the operation of the press centre during the entire event (including press conferences)
- approval and processing of journalistic accreditations
- creation and distribution of the Media Guide – a practical “road map” for media workers
Social networks
- preparation of a content plan and strategy
- planning and implementation of paid posts
- preparation of posts, including the creation of graphics
- community management
- campaign analysis
Photo documentation
- Complete documentation of event preparations
- Coverage of all competition days with photographic coverage from several photo positions
- Photo documentation of the accompanying program of the event
- Photo documentation of advertising fulfilment
- Transfer of photos online for immediate media needs, social networks, to promote the event
- Service for operational photography and documentation during the event (autograph signings)
- Photographing guests in VIP areas
Video materials
- Video documentation of events during preparation (press conferences, interviews)
- Promo materials (video interviews for social media and for media distribution)
- Complete event coverage:
- daily highlights videos with one-minute footage (mainly for social media usage, and for media and partners)
- after movie video from the event
- short thematic videos according to the organizer’s requirements
- Collection of material for the promotion of next year of the event