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		<title>Grand Prix Ostrava in cyclocross &#8211; Organisation of the event</title>
		<link>https://higherflower.com/en/grand-prix-ostrava-in-cyclocross-organisation-of-the-event/</link>
		
		<dc:creator><![CDATA[kufik]]></dc:creator>
		<pubDate>Sun, 17 Dec 2023 20:32:29 +0000</pubDate>
				<category><![CDATA[Nezařazené]]></category>
		<guid isPermaLink="false">https://higherflower.com/?p=441</guid>

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			<h2><strong>Grand Prix Ostrava in cyclocross </strong><br />
Organisation of the event</h2>

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			<p>Ostrava, Moravian-Silesian Region 2022, 2023</p>

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			<h2><strong>Challenge, Strategies<br />
</strong>and Result</h2>

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			<p><strong>Challenge</strong></p>
<p>Above standard. Exceeding the comfort zone and expanding the classic PR of the event with the complete organization of an entirely new sports event. A unique cyclocross race in the industrial setting of Dolní Vítkovice area. A track with World Cup parameters for cyclocross riders in the categories of pupils, cadets, juniors, U23, Elite and Masters.</p>

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			<p><strong>Strategy</strong></p>
<p>To buld on years of behind-the-scenes experience in many sports. To not to underestimate anything. To prepare for unexpected events, including a snow disaster, to meet almost impossible requirements and organize a race that has no parallel in the world.</p>

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			<p><strong>Result</strong></p>
<p>470 participants from 12 European countries, 3 kilometers of track in a unique environment including passing through a blast furnace, crossing coke station wagons and 10 different surfaces.</p>

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			<h2>Details</h2>

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			<p><strong>The Ostrava Grand Prix and the UEC European Cup in cyclocross as international level C2 races in the elite and junior categories, which have earned an excellent rating from the representatives of the International Cycling Union UCI, are equivalent to the World Cup in terms of quality, background and organization.</strong></p>
<p>Assignment for the event organization:</p>

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			<ul>
<li>Complete route planning of individual stages and providing related logistics</li>
<li>Negotiations with the UCI, UEC and the Czech cycling federation</li>
<li>Close cooperation with the representatives of the Moravian-Silesian region, city of Ostrava and DOV</li>
<li>Preparation of the live TV transmission of the elite race</li>
</ul>

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			<ul>
<li>Preparation of the budget, securing the financing of the action and subsequent accounting. Working with grants and financial contributions from event partners</li>
<li>Management of the organizing, production team and volunteers</li>
<li>Close cooperation with individual cycling teams</li>
</ul>

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			<ul>
<li>Management of accommodation, meals for the production team, medical supervision, timekeepers and a delegation of referees</li>
<li>Complete sports management of the event</li>
<li>Providing the accompanying program</li>
<li>creation and homologation of propositions, registration of competitors and timekeeping</li>
</ul>

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			</item>
		<item>
		<title>Prague Playoffs &#8211; PR and communication</title>
		<link>https://higherflower.com/en/prague-playoffs-pr-and-communication/</link>
		
		<dc:creator><![CDATA[kufik]]></dc:creator>
		<pubDate>Sun, 17 Dec 2023 20:28:46 +0000</pubDate>
				<category><![CDATA[Nezařazené]]></category>
		<guid isPermaLink="false">https://higherflower.com/?p=439</guid>

					<description><![CDATA[]]></description>
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			<h2><strong>Prague Playoffs</strong><br />
PR and communication</h2>

		</div>
	</div>

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			<p>Prague Playoffs in show jumping 2018, 2019, 2021, 2022, 2023 – Praha, O2 arena</p>

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	</div>
</div></div></div></div></section><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid vc_custom_1702454481479 vc_row-has-fill vc_column-gap-35 vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element  wpb_animate_when_almost_visible wpb_slideInDown slideInDown" >
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			<h2><strong>Challenge, Strategies<br />
</strong>and Result</h2>

		</div>
	</div>
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			<p><strong>Challenge</strong></p>
<p>Slightly challenging&#8230; To ensure that Czech sports journalists and fans, who live primarily through football and ice hockey become lovers of show jumping, and, with their help, to attract the maximum number of fans to the largest Czech arena, the O2 arena in Prague.</p>

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			<p><strong>Strategy</strong></p>
<p>To establish a long-term cooperation with the media which can move people &#8211; intensive campaigns on TV Nova (broadcaster) and the Czech News Center especially on the web portal isport.cz. To build a profile on social networks &#8211; funny and surprising behind-the-scenes photos, emotions, breath-taking race photos&#8230; and again, emotions.</p>

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			<p><strong>Result</strong></p>
<p>Amazing crowds, an almost endless line at the autograph session, and most importantly, the fan attendance record! We attracted almost 40,000 spectators to the O2 arena for the Prague Playoffs 2023. </p>

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			<h2>Details</h2>

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			<p><strong>The biggest event of the World Series in show jumping Global Champions &#8211; called Global Champions Prague PlayOffs</strong></p>

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			<p><u>PR and communication</u></p>
<ul>
<li>preparation of a communication plan and strategy</li>
<li>arranging space in the media and guests according to the communication plan</li>
<li>preparation and management of the press conference</li>
<li>preparation and realization of the autograph session</li>
</ul>
<p>&nbsp;</p>
<p><u>Media operation</u></p>
<ul>
<li>managing the operation of the press centre during the entire event (including press conferences)</li>
<li>approval and processing of journalistic accreditations</li>
<li>creation and distribution of the Media Guide – a practical &#8220;road map&#8221; for media workers</li>
</ul>

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	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element " >
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			<p><u>Social networks</u></p>
<ul>
<li>preparation of a content plan and strategy</li>
<li>planning and implementation of paid posts</li>
<li>preparation of posts, including the creation of graphics</li>
<li>community management</li>
<li>campaign analysis</li>
</ul>
<p>&nbsp;</p>
<p><u>Photo documentation</u></p>
<ul>
<li>Complete documentation of event preparations</li>
<li>Coverage of all competition days with photographic coverage from several photo positions</li>
<li>Photo documentation of the accompanying program of the event</li>
<li>Photo documentation of advertising fulfilment</li>
<li>Transfer of photos online for immediate media needs, social networks, to promote the event</li>
<li>Service for operational photography and documentation during the event (autograph signings)</li>
<li>Photographing guests in VIP areas</li>
</ul>

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			<p><u>Video materials</u></p>
<ul>
<li>Video documentation of events during preparation (press conferences, interviews)</li>
<li>Promo materials (video interviews for social media and for media distribution)</li>
<li>Complete event coverage:
<ul>
<li>daily highlights videos with one-minute footage (mainly for social media usage, and for media and partners)</li>
<li>after movie video from the event</li>
<li>short thematic videos according to the organizer’s requirements</li>
</ul>
</li>
<li>Collection of material for the promotion of next year of the event</li>
</ul>

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		<item>
		<title>Billie Jean King Cup &#8211; Kveeq</title>
		<link>https://higherflower.com/en/billie-jean-king-cup-kveeq-2/</link>
		
		<dc:creator><![CDATA[kufik]]></dc:creator>
		<pubDate>Sun, 17 Dec 2023 20:25:46 +0000</pubDate>
				<category><![CDATA[Nezařazené]]></category>
		<guid isPermaLink="false">https://higherflower.com/?p=437</guid>

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			<div class="vc_single_image-wrapper vc_box_rounded  vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://higherflower.com/wp-content/uploads/2023/12/LS_000004857-scaled-600x900.jpg" width="600" height="900" alt="Billie Jean King Cup 2021" title="Billie Jean King Cup 2021" loading="lazy" /></div>
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			<div class="vc_single_image-wrapper vc_box_rounded  vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://higherflower.com/wp-content/uploads/2023/12/kveeq_post_02-1-scaled-600x900.jpg" width="600" height="900" alt="kveeq_post_02" title="kveeq_post_02" loading="lazy" /></div>
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</div></div></div><div class="wpb_column vc_column_container vc_col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<h2><strong>Billie Jean King Cup</strong><br />
Kveeq</h2>

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	</div>

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			<p>Billie Jean King Cup by BNP Paribas Finals 2021 &#8211; Praha, O2 arena</p>

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</div></div></div></div></section><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid vc_custom_1702454481479 vc_row-has-fill vc_column-gap-35 vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<h2><strong>Challenge, Strategies<br />
</strong>and Result</h2>

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	</div>
<div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<p><strong>Challenge</strong></p>
<p>A bit unexpected – to ensure media coverage of the tournament during the pandemic. But it is moments like these that sometimes give rise to wonderful things.</p>

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			<p><strong>Strategy</strong></p>
<p>To prepare a comprehensive technical solution that has no parallel in the world. To ensure the same comfort and conditions for journalists as if they were present directly on the site.</p>

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	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<p><strong>Result</strong></p>
<p>85 online press conferences, 180 users connected online via Zoom, 160 registered journalists and representatives of tennis associations from 25 countries around the world. And a completely new platform usable for any event.</p>

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	</div>
</div></div></div></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid colorWhite vc_custom_1702563853308 vc_column-gap-35 vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<h2>Details</h2>

		</div>
	</div>

	<div class="wpb_text_column wpb_content_element " >
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			<p><strong>The final tournament of the largest international annual team competition in women&#8217;s sport</strong></p>

		</div>
	</div>
<div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper">
	<div class="wpb_text_column wpb_content_element " >
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			<ul>
<li>Preparation and complete management of a unique communication platform as a tool for connecting with the media during the covid-19 pandemic</li>
<li>Realization of online press conferences with event participants and with journalists actively joining on site as well as online through the platform</li>
</ul>

		</div>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<ul>
<li>Production of encrypted live streams from two courts and two conference rooms in full HD quality</li>
<li>Video recordings of press conferences, audio recordings of press conferences for download and free use</li>
<li>Providing a photo bank with print-quality photos from the event</li>
</ul>

		</div>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<ul>
<li>Sending regular daily email notifications to registered users</li>
<li>Immediate sharing of fresh results and match statistics</li>
<li>Coordination of media access to the platform and to the press conferences</li>
<li>Processing in two basic languages (English, Czech)</li>
</ul>

		</div>
	</div>
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		<title>The IIHF Ice Hockey World Championship &#8211; Media and TV operation</title>
		<link>https://higherflower.com/en/the-iihf-ice-hockey-world-championship-media-and-tv-operation/</link>
		
		<dc:creator><![CDATA[kufik]]></dc:creator>
		<pubDate>Sun, 17 Dec 2023 20:22:42 +0000</pubDate>
				<category><![CDATA[Nezařazené]]></category>
		<guid isPermaLink="false">https://higherflower.com/?p=435</guid>

					<description><![CDATA[]]></description>
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			<div class="vc_single_image-wrapper vc_box_rounded  vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://higherflower.com/wp-content/uploads/2023/12/Dostal-Schutzle-600x900.jpg" width="600" height="900" alt="Dostal Schutzle" title="Dostal Schutzle" loading="lazy" /></div>
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			<div class="vc_single_image-wrapper vc_box_rounded  vc_box_border_grey"><img decoding="async" class="vc_single_image-img " src="https://higherflower.com/wp-content/uploads/2023/12/ms-20-hokej-600x900.jpg" width="600" height="900" alt="ms 20 hokej" title="ms 20 hokej" loading="lazy" /></div>
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</div></div></div><div class="wpb_column vc_column_container vc_col-sm-1"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column vc_column_container vc_col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<h2><strong>The IIHF Ice Hockey World Championship<br />
</strong><br />
Media and TV operation</h2>

		</div>
	</div>

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			<ul>
<li>The 2004 IIHF Ice Hockey World Championship – Praha, Ostrava</li>
<li>The 2015 IIHF Ice Hockey World Championship – Praha, Ostrava</li>
<li>The 2020 IIHF Ice Hockey U20 World Championship – Ostrava, Třinec</li>
<li>The 2024 IIHF Ice Hockey World Championship – Praha, Ostrava</li>
</ul>

		</div>
	</div>
</div></div></div></div></section><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid vc_custom_1702454481479 vc_row-has-fill vc_column-gap-35 vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<h2><strong>Challenge, Strategies<br />
</strong>and Result</h2>

		</div>
	</div>
<div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<p><strong>Challenge</strong></p>
<p>Probably the biggest&#8230; The most organizationally demanding sports event held in the Czech Republic, in terms of the duration of the tournament, the number of TV broadcasters and other crews and other media, spiced up by moving media, including TV crews, between the host cities and arenas.</p>

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			<p><strong>Strategies</strong></p>
<p>We don&#8217;t know how to reproduce or clone ourselves yet, so we rely on our experience and strategic skills and a lot of Excel spreadsheets to ensure everything we need &#8211; from a sufficient number of plug-ins to a suitable area for interviews to press conferences.</p>

		</div>
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</div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<p><strong>Result</strong></p>
<p>Rich and trouble-free international media coverage of the championship. Countless interviews, television broadcasts on several continents and in several languages, countless satisfied respondents, journalists and ice hockey fans. And the IIHF and its marketing partner, Infront.</p>

		</div>
	</div>
</div></div></div></div></div></div></div></div><div class="vc_row-full-width vc_clearfix"></div><div data-vc-full-width="true" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid colorWhite vc_custom_1702563834263 vc_column-gap-35 vc_row-o-content-middle vc_row-flex"><div class="wpb_column vc_column_container vc_col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<h2>Details</h2>

		</div>
	</div>
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			<ul>
<li>planning of work spaces in particular arenas such as the press centre, media tribune, mixed zone, TV compound, commentators´ positions and TV studios, and preparation of spaces according to the specific needs of individual types of media</li>
<li>preparation of facilities for television operation, definition of space for parking of the broadcasting vehicles, setting of cable routes, planning of camera positions, preparation of technological support for television broadcasting</li>
<li>defining the equipment of particular media areas</li>
<li>preparation of logistics related to the movement of journalists with regard to the needs of the media</li>
<li>management of a press conferences area with all equipment</li>
<li>defining the so-called killed seats = tickets that cannot be released for sale due to blockages for the needs of the media in cooperation with the &#8220;Ticketing&#8221; section</li>
</ul>

		</div>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<ul>
<li>coordination of the media accreditation process</li>
<li>coordination of the World Broadcasters Meeting as a fundamental meeting of all broadcasters, on the basis of which the details and requirements for the television operation are defined</li>
<li>creation of the so-called rate card = price list of individual services offered to the media (especially within the framework of the TV operation)</li>
<li>coordination of constructions within media spaces, including the needs of television broadcasting</li>
<li>planning of the photo positions on various levels and providing access to them</li>
<li>coordination of media requests for accommodation in official hotels in cooperation with the &#8220;Accommodation&#8221; department</li>
<li>preparation of the official transport plan for the media between the media hotels and the event venue together with the &#8220;Transport&#8221; department</li>
</ul>

		</div>
	</div>
</div></div></div><div class="wpb_column vc_column_container vc_col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper">
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			<ul>
<li>preparation of a plan to provide refreshments for the media</li>
<li>planning and coordinating a media trip not only for foreign journalists</li>
<li>preparation of a comprehensive Media Guide with all the information needed for the media</li>
<li>management of media areas during the event, providing information about the event to the media</li>
<li>coordination of photographers and their specific activities during the event. Organization and management of the photo briefing</li>
<li>managing the mixed zone and coordinating post-game interviews</li>
<li>organization, moderation and interpretation of press conferences with coaches of individual teams or the LOC/IIHF members</li>
</ul>

		</div>
	</div>
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